Lofty (formerly Chime) is a full-stack real estate CRM with an AI assistant built into the lead communication layer. The platform is designed primarily for teams and brokerages rather than solo agents, which shows in both the feature set and the pricing. The AI assistant can respond to new leads 24/7, run through a qualification script, and route hot leads to the appropriate agent on the team without anyone monitoring the inbox overnight.
The property match notification system is well-executed. When a listing comes onto the market that matches a lead's saved search criteria, the system alerts them automatically with relevant property details. For agents working a specific neighborhood or price range, that automated touch keeps them top-of-mind without requiring manual monitoring of the MLS. At $449/month, the value proposition is clearest for teams of 3 or more agents where the per-seat cost becomes more reasonable and the team management features come into full use.