Lofty (formerly Chime) is a full-stack real estate CRM with an AI assistant wired into the lead communication layer. It is built primarily for teams and brokerages rather than solo agents, and that shows in both the feature depth and the price. I think of it as a system that runs a whole team's pipeline, lead capture, follow-up, and reporting, rather than a tool one agent uses on the side. The AI piece sits on top, answering and qualifying leads so the inbox is never truly unattended.
What it does best
Running a team's pipeline end to end. The AI assistant responds to new leads 24/7, works through a qualification script, and routes the hot ones to the right agent without anyone watching the inbox overnight. The property match alerts are the other standout: when a new listing fits a lead's saved search, the system notifies them automatically with the details, which keeps agents top-of-mind without manually combing the MLS. For managers, the team and brokerage views surface pipeline and performance across every agent in one place.
Pricing and what you actually get
This is a paid platform with no free plan and no free trial. The Core plan starts at $449/month, the Premier tier adds deeper team collaboration and automation, and Enterprise climbs toward $1,500/month. Add-ons like the AI assistant and power dialer push the real monthly figure higher, often into the $500 to $750 range before you count ad spend. What you are buying is an integrated team system, so the price makes sense across several seats and looks steep against a single agent's needs.
Where it falls short
The cost is the headline problem for solo agents: $449/month is a serious line item, and much of what you pay for assumes a team. The platform's complexity is built for groups, so a single agent ends up paying for collaboration and management features they will never open. Setup is not trivial either, integrating MLS data sources can take technical support to configure correctly, so expect onboarding effort before the system is humming.
Who it's for
Real estate teams and brokerages of roughly three or more agents that want one platform for lead capture, automated follow-up, and cross-agent reporting, and can absorb the price across seats. A solo agent on a budget will pay for a lot of unused team machinery and is better served by a lighter CRM. The value lands when the team management features are actually in use.
Getting the most out of it
The highest-ROI feature for most agents is the automated property match notification, not the AI chat. Configure each lead's saved search accurately during onboarding, then let the system send relevant match alerts, since leads who get listings that fit stay engaged far longer than those who only receive generic nurturing. Use the AI chat as your after-hours backup for inbound inquiries rather than the primary communication channel, and put the setup time in up front so the MLS integration and routing rules work the way your team actually operates.
