Make (formerly Integromat) is the automation platform for people who found Zapier's per-task pricing frustrating or its logic limitations constraining. The Core plan at $10.59/month delivers 10,000 operations: roughly 47% cheaper per operation than Zapier's Professional plan for comparable volume. For businesses running automations that touch multiple steps per trigger, that math adds up quickly.
The visual scenario builder is Make's actual differentiator. Complex workflows with branching conditions, data transformations, and error handling are much easier to build and maintain visually than in Zapier's linear interface. Marketing automation use cases: syncing leads across CRMs, triggering email sequences based on external events, processing webhook data: are where Make genuinely outperforms. The tradeoff is a steeper initial learning curve; the first few scenarios take longer to build than equivalent Zaps.