Opus Clip addresses the most time-consuming part of podcast marketing: watching your own long-form content to find the 60-second moments that work on Instagram Reels, TikTok, or YouTube Shorts. The tool processes the video, scores moments by predicted engagement, and presents a ranked list of candidate clips with auto-captions already applied. For a 60-minute episode, you can get 10-15 clip options in the time it would take to manually scrub through and find three.
The Viral Score is useful as a filter, not as an oracle. It works well for identifying technically clean moments with clear statements or opinions. It's weaker at identifying clips where the value is in the context, a callback to something said earlier, a surprising reversal of position, or a dry-humor moment that lands differently without the surrounding conversation. Budget 15-20 minutes per episode to review and select clips rather than automating the selection entirely. The $19/month Starter plan covers most solo podcasters who publish weekly.