What it does
Drift is a conversational marketing and sales platform, now part of Salesloft, that deploys AI chat agents on websites to engage visitors in real-time personalized conversations. The agents qualify incoming leads automatically, then route high-intent buyers to live chats or scheduled meetings without manual intervention. Qualified contacts from target accounts are fed directly into the seller's Rhythm workflow as prioritized actions, giving sales reps context for timely follow-up (vendor).
The platform sits inside the broader Salesloft suite, which combines AI chat, sales engagement, revenue intelligence, conversation intelligence, deal management, and forecasting. Bot playbooks, which define how the chat agents behave, are available on all paid plans (developer docs). Account-based marketing features that allow querying and modifying target accounts are also restricted to paid plans (developer docs).
Who it is for
Drift targets B2B revenue teams, particularly those running account-based marketing programs. The platform is positioned for organizations that want to convert website traffic into pipeline without requiring a visitor to fill out a form and wait for a follow-up. Salesloft reports more than 5,000 sales teams use the platform (vendor pricing page). Founded in 2015, Drift describes its focus as reducing friction in the B2B buying process (LeadIQ).
Pricing
The vendor does not publish prices on its website. The pricing page directs all Drift inquiries to a sales contact form (drift.com/pricing). No free tier is mentioned in any available source.
What users complain about
The vendor publishes no pricing publicly, so buyers cannot compare costs without going through a sales conversation (source: Drift pricing page). Account-based features and bot playbooks are gated behind paid plans with no stated entry-level option, limiting evaluation without a commercial commitment (source: Drift developer docs). On Trustpilot, one reviewer reported being unable to cancel through the website and alleged that charges continued after support confirmed the cancellation (source: Trustpilot). Third-party app integrations require a review process that can take up to a week before the integration becomes available to other users (source: Drift developer docs).
